Landing Pages are single, simple pages on a website specifically designed as an entrance to a website, an offer or a product.
Typically the visitor comes to the Landing Page from an advertisement, an email, or a social media link.
Typically, the goal is to capture the attention of the visitor and and convince the visitor to click through to another part of the website.
Landing Pages can also be utilized for SEO purposes - summarize a list of links to articles.
Successful Landing Pages are short, simple and to the point.